Put your marketing in context with the right message at the right time and place
Your customers are connected 24/7 through online, mobile and social. Their expectations of your brand rise every day. Is your business staying ahead of your connected customers, and putting marketing messages and offers into context by delivering highly personalized and relevant offers to drive sales and brand loyalty in the right channel, at the right time? We'll show you how IBM can help -- through our portfolio of cloud-based, Software-as-a-Service and on-premise software solutions.
Connect in Context: Tips to Develop a Real-time Personalization Strategy
Your customers have unlimited access to you and your brand, and they expect you to deliver content, messages, and offers that suit their needs. Join this webinar with Erin Jaeger, Product Marketing Manager at IBM, to learn best practices for developing a real-time personalization strategy and discover what it takes to keep customers engaged.
How Social Media is Transforming the Marketing Operations Process
The world has gone social, and marketers are challenged to deliver marketing that demonstrates measurable results. How can you deliver targeted campaigns based on customer data across multiple channels—with limited budgets?
Marketing: Connecting with the Chief Executive Customer
Empowered with mobile devices and social media, customers are reshaping the dynamics in both B2C and B2B. Find out how marketers can put vital customer insights to work to drive engagement and sales across all touchpoints.
The Marketing Perspective
With mobile devices and social media, customers have reshaped the merchant/customer dynamic in both B2C and B2B. The pressure is on marketers to perform. The journey begins with understanding the chief executive customer. It means innovating to deliver a superior experience across all touchpoints, from ecommerce to mobile, social and in-store merchandising and promotions.
Marketing's Mandate: Know Your Customers to Deliver Exceptional Brand Experiences and Cross-Channel Engagement
Read this report to see the results of a groundbreaking survey from Forrester of over 400 business and technology leaders and find out how they're developing a customer-centric approach to their marketing by adapting to rapidly changing business requirements, collaborating across roles, and adopting flexible technology solutions.
Forrester Wave: Cross Channel Campaign Management
Choosing a cross-channel campaign management solution is a big decision. Read The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012 report to find out why IBM was the leading vendor in the areas of campaign design, cross-channel execution, campaign execution and data management.
Gartner MQ: Integrated Marketing Management
Read this report from Gartner to find out why IBM is a leader for its broad IMM vision, in multichannel campaign management, integrated MRM offerings, digital marketing and its on-demand production management capabilities.
Learn how you can reduce supply chain costs, increase operational efficiency, and improve the customer experience by fulfilling more perfect orders in the demand chain.
Five Ways to Create and Optimize your Personalization Programs
Using customer behavior to power custom-tailored emails and product recommendations is a great way to consistently deliver outstanding results. But sometimes, the hardest part of developing a successful personalization program is getting started. Learn five ways to create and optimize your personalization programs, and get the steps you need to continuously manage, measure and boost results out of every initiative.
Mobile: The New Marketing Frontier
Mobile use isn't just expanding—it's exploding. Why are so many businesses failing to keep up? Read this report to learn about the challenges and opportunities ahead for mobile marketers and the cutting-edge solutions that can help you meet the growing demand for the kind of mobile interactions that create a rich, relevant (and profitable) cross-channel experience.
Making Sense of the Chaos: Measuring the Influence of Social Media
Download this white paper to discover the three pillars of social media, and find out how to invest wisely in social media while also coordinating with other marketing channels, driving conversions and, of course, increasing revenue.
How Marketing is Taking Charge: Leading the Customer Experience
Download this white paper to discover insights from the IBM State of Marketing 2013 survey, and discover what industry-leading businesses are doing to stay ahead of the curve in today’s mobile, social, cross-channel world.
Gartner MQ: Multichannel Campaign Management
A top notch marketing management system will help you drive marketing results across multiple environments, including all things digital such as websites, mobile, social, and the more traditional such as direct mail, call centers and email. Download this report to learn how you can choose the right solution for your business across all channels.
Jumpstart Your Journey to Personalized Digital Marketing
Read this whitepaper to find out how you can move from concept to campaign faster and more efficiently than ever before in order to provide the kinds of personalized experiences that get results.
The Great Consumer Digital Migration: Gaining the Marketing Power to Soar
There’s a massive migration happening today—consumer behavior is changing faster than ever before. Read this ebook to learn about the challenges this massive change is causing today, and discover how to choose a digital marketing suite that can help you reach customers wherever they are and build lasting engagement with them.
The Who, What, Where, When and How of Real-Time Personalization
Discover what the most forward-thinking marketers are doing to leverage the power of real-time personalization, and discover what it takes to build an effective, comprehensive marketing strategy of your own.
Laying the Technology Foundation for Measuring Marketing Performance and Calculating ROI
Read this report from Gartner to get an comprehensive guide that can help you plan, design, and implement an effective marketing performance management solution—one that can improve marketing results across every channel.
10 tips for moving social media and mobile marketing out of silos
Read this white paper for 10 tips on integrating customer data across your marketing, and find out how to deliver personalized, seamless interactions through mobile, social media, and other channels to create lasting—and profitable—customer engagement.
60.2% of marketers are looking for analysis and other analytics options in their social media management tools.
By 2016 more than half of the dollars spent in the US retail will be influenced by the Web.
33% of leading marketers are more likely to serve personalized or targeted offers in four or more channels.
Top 5 Reasons to Attend for Marketing Professionals.
- Become more productive. Find out how the latest marketing best practices and solutions can help you gain customer insight and improve marketing performance.
- Become more effective. See how you can deliver highly relevant, timely marketing programs across channels and extend your reach through paid, owned, and earned media.
- Learn from your peers. Learn about industry leading marketing solutions — see live demos, presentations by customer experts, or meet 1-1 with an industry analyst, or IBM product expert.
- Get connected and see what's new. Build your own social network with marketing peers and experts and learn about IBM's product roadmap.
- Gain market insights. Dive into IBM's landmark CEO and CMO study, consumer study, online retail benchmark insights, and annual marketing practitioner survey.