Rethink Marketing

Put your marketing in context with the right message at the right time and place

Your customers are connected 24/7 through online, mobile and social. Their expectations of your brand rise every day. Is your business staying ahead of your connected customers, and putting marketing messages and offers into context by delivering highly personalized and relevant offers to drive sales and brand loyalty in the right channel, at the right time? We'll show you how IBM can help -- through our portfolio of cloud-based, Software-as-a-Service and on-premise software solutions.

Webinar

How to Deliver More Engaging Content More Efficiently

Creating personalized, relevant marketing content is a challenge every marketer faces. Marketers are under tremendous pressure to constantly develop and deliver new and engaging content for multiple channels and markets. What does it take to deliver more engaging, effective content more efficiently?

Webinar

Connect in Context: Tips to Develop a Real-time Personalization Strategy

Your customers have unlimited access to you and your brand, and they expect you to deliver content, messages, and offers that suit their needs. Join this webinar with Erin Jaeger, Product Marketing Manager at IBM, to learn best practices for developing a real-time personalization strategy and discover what it takes to keep customers engaged.

Webinar

How Social Media is Transforming the Marketing Operations Process

The world has gone social, and marketers are challenged to deliver marketing that demonstrates measurable results. How can you deliver targeted campaigns based on customer data across multiple channels—with limited budgets?

Video
5-minute video preview

10 tips for moving social media and mobile marketing out of silos

Read this white paper for 10 tips on integrating customer data across your marketing, and find out how to deliver personalized, seamless interactions through mobile, social media, and other channels to create lasting—and profitable—customer engagement.

Webinar

Marketing in the Age of the Connected Customer

Join guest speaker analyst David Cooperstein from Forrester Research, Inc., along with IBM marketing expert David Panek, as they share how you can engage with customers as individuals, create value at each touch, and build a more authentic brand and culture.

Webinar

Rethink Marketing: Creating a System of Customer Engagement

How can you take advantage of cross-channel marketing technologies in order to engage customers and build more profitable relationships?

 

Join this webinar to find out how to rethink your marketing approach in order to create lasting customer engagement.

Webinar

How Marketers Are Integrating Technologies in Response to Shifting Customer Channel Preferences

Attend this webinar to see results from the latest IBM global marketing survey, and learn how forward-thinking marketers are integrating multiple technologies to create a differentiated customer experience across every channel.

Webinar

Improving Holiday Readiness: Key Online Shopping Trends and Best Practices

Attend this webinar to find out how to prepare for the upcoming holiday season. Get an in-depth look at the latest online trends and best practices for improving key metrics – including how to leverage digital analytics for personalization and product recommendations, and cross-channel marketing to boost conversion and increase revenue. 

Webinar

Five Principles for Success with Real-Time Personalization

It is no secret that personalized marketing increases cross-sell and customer engagement. Listen to this short 15-minute webinar to discover how you can leverage real-time personalization techniques and technology across channels and devices to drive increased returns and customer loyalty.

Webinar

Online Holiday Retail Recap: Insights and Trends for 2014

Attend this webinar to get an overview of 2013 holiday online retail performance, see real-time data from Black Friday and Cyber Monday – and discover the trends that can help you prepare your omni-channel approach in the year ahead.

The Marketing Perspective

With mobile devices and social media, customers have reshaped the merchant/customer dynamic in both B2C and B2B. The pressure is on marketers to perform. The journey begins with understanding the chief executive customer. It means innovating to deliver a superior experience across all touchpoints, from ecommerce to mobile, social and in-store merchandising and promotions.

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Report

The Content Marketing Challenge

Creating personalized, relevant marketing content is a challenge every marketer faces. Marketers are under tremendous pressure to constantly develop and deliver new and engaging content for multiple channels and markets. What does it take to push out more effective content more efficiently?

Report

Map and Optimize Your Customer Journey

Today’s customers are empowered like never before, and continually connected in ways that were difficult to imagine just five years ago. To provide these customers with the personalized, relevant, and seamless experience they demand, many organizations have moved away from mass marketing tactics to more personalized, one-to-one dialogues with customers.  Yet studies show that despite these efforts, there is still a significant gap between the experience companies perceive they deliver and what their connected customers actually experience.

Report

Marketing's Mandate: Know Your Customers to Deliver Exceptional Brand Experiences and Cross-Channel Engagement

Read this report to see the results of a groundbreaking survey from Forrester of over 400 business and technology leaders and find out how they're developing a customer-centric approach to their marketing by adapting to rapidly changing business requirements, collaborating across roles, and adopting flexible technology solutions.

Report

Forrester Wave: Cross Channel Campaign Management

Choosing a cross-channel campaign management solution is a big decision. Read The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012 report to find out why IBM was the leading vendor in the areas of campaign design, cross-channel execution, campaign execution and data management.

Report

Gartner MQ: Integrated Marketing Management

Read this report from Gartner to find out why IBM is a leader for its broad IMM vision, in multichannel campaign management, integrated MRM offerings, digital marketing and its on-demand production management capabilities.

 

Learn how you can reduce supply chain costs, increase operational efficiency, and improve the customer experience by fulfilling more perfect orders in the demand chain.

White Paper

Five Ways to Create and Optimize your Personalization Programs

Using customer behavior to power custom-tailored emails and product recommendations is a great way to consistently deliver outstanding results. But sometimes, the hardest part of developing a successful personalization program is getting started. Learn five ways to create and optimize your personalization programs, and get the steps you need to continuously manage, measure and boost results out of every initiative.

White Paper

Making Sense of the Chaos: Measuring the Influence of Social Media

Download this white paper to discover the three pillars of social media, and find out how to invest wisely in social media while also coordinating with other marketing channels, driving conversions and, of course, increasing revenue.

White Paper

How Marketing is Taking Charge: Leading the Customer Experience

Download this white paper to discover insights from the IBM State of Marketing 2013 survey, and discover what industry-leading businesses are doing to stay ahead of the curve in today’s mobile, social, cross-channel world.

Report

Gartner MQ: Multichannel Campaign Management

A top notch marketing management system will help you drive marketing results across multiple environments, including all things digital such as websites, mobile, social, and the more traditional such as direct mail, call centers and email. Download this report to learn how you can choose the right solution for your business across all channels.

eBook

Marketing: Connecting with the Chief Executive Customer

Empowered with mobile devices and social media, customers are reshaping the dynamics in both B2C and B2B. Find out how marketers can put vital customer insights to work to drive engagement and sales across all touchpoints.

White Paper

The Who, What, Where, When and How of Real-Time Personalization

Discover what the most forward-thinking marketers are doing to leverage the power of real-time personalization, and discover what it takes to build an effective, comprehensive marketing strategy of your own.

White Paper

Laying the Technology Foundation for Measuring Marketing Performance and Calculating ROI

Read this report from Gartner to get an comprehensive guide that can help you plan, design, and implement an effective marketing performance management solution—one that can improve marketing results across every channel.

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60.2% of marketers are looking for analysis and other analytics options in their social media management tools.

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Source: SEOmoz, August 2012
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By 2016 more than half of the dollars spent in the US retail will be influenced by the Web.

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Source: Forrester - US Cross-Channel Retail Forecast, 2011 to 2016
Statistic 1

33% of leading marketers are more likely to serve personalized or targeted offers in four or more channels.

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Source: IBM Center for Applied Insights, "Why Leading Marketers Outperform Effective Engagement", 2012
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13% of top performing marketers are more likely to create 1-to-1 marketing messages and expand the role of technology to improve the customer experience across all channels.

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Source: IBM State of Marketing report, 2012

Video: Another Perspective

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IBM Cross-Channel Marketing Optimization

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IBM Cross-Channel Marketing Optimization short overview

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IBM Marketing Performance Optimization 5 min

Global Summit 2014

While at the Smarter Commerce Global Summit 2014 Tampa, you can enhance your skills as an innovative leader in your company. Learn critical strategies on how to meet the expectations of your “Chief Executive Customer” and more:

  1. Apply the vision. You've seen the pace of change in the market. Customers are moving at the speed of life, and it's your responsibility to recognize and respond to this new reality. Discover the marketing strategies and solutions that drive customer value today and be better prepared for what comes next.
  2. Make an industry impact. When you gain an edge in the latest marketing knowledge and best practices, you can transform your organization. And when your organization transforms, your competitors are forced to play catch up.
  3. Plug into the network. The brightest business minds from around the world like to share. Hear what your peers are saying about marketing, and then make it your own.
  4. Maximize your investment. Your company has made an investment and you play an essential part in making the most of it. Learn new ways to maximize your IBM marketing solution through in-depth technical and business sessions.
  5. See it first. Get a glimpse into the future and learn about the latest trends in marketing, including how to deliver relevant, timely marketing programs across channels and extend your reach through paid, owned and earned media.

Be prepared to make a difference when you leave; you will take away tools, tips and knowledge you can use immediately to drive results and transform your business.

Learn More
IBM Smarter Commerce Global Summit 2014

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