Rethink Marketing

Put your marketing in context with the right message at the right time and place

Your customers are connected 24/7 through online, mobile and social. Their expectations of your brand rise every day. Is your business staying ahead of your connected customers, and putting marketing messages and offers into context by delivering highly personalized and relevant offers to drive sales and brand loyalty in the right channel, at the right time? We'll show you how IBM can help -- through our portfolio of cloud-based, Software-as-a-Service and on-premise software solutions.

Webinar

Make Every Moment Matter with In-Depth Insight into Customer Behavior

Today’s customers expect brands to know them and to deliver relevant information and offers in the context of their journey. Join this webinar to learn how to recognize each customer’s behavior, and respond with relevant messages and timely offers.

Webinar

There’s an App for That: How Mobile is Changing Multi-Channel Marketing

Join this webinar with leading analyst firm Gartner to learn how to overcome the challenges of multi-channel marketing in a mobile marketplace.

Webinar

How to Deliver More Engaging Content More Efficiently

Creating personalized, relevant marketing content is a challenge every marketer faces. Marketers are under tremendous pressure to constantly develop and deliver new and engaging content for multiple channels and markets. What does it take to deliver more engaging, effective content more efficiently?

Webinar

Connect in Context: Tips to Develop a Real-time Personalization Strategy

Your customers have unlimited access to you and your brand, and they expect you to deliver content, messages, and offers that suit their needs. Join this webinar with Erin Jaeger, Product Marketing Manager at IBM, to learn best practices for developing a real-time personalization strategy and discover what it takes to keep customers engaged.

Report
3-minute video preview

Map and Optimize Your Customer Journey

Today’s customers are empowered like never before, and continually connected in ways that were difficult to imagine just five years ago.

Webinar

How Social Media is Transforming the Marketing Operations Process

The world has gone social, and marketers are challenged to deliver marketing that demonstrates measurable results. How can you deliver targeted campaigns based on customer data across multiple channels—with limited budgets?

Video
5-minute video preview

10 tips for moving social media and mobile marketing out of silos

Read this white paper for 10 tips on integrating customer data across your marketing, and find out how to deliver personalized, seamless interactions through mobile, social media, and other channels to create lasting—and profitable—customer engagement.

Webinar

Marketing in the Age of the Connected Customer

Join guest speaker analyst David Cooperstein from Forrester Research, Inc., along with IBM marketing expert David Panek, as they share how you can engage with customers as individuals, create value at each touch, and build a more authentic brand and culture.

Webinar

Rethink Marketing: Creating a System of Customer Engagement

How can you take advantage of cross-channel marketing technologies in order to engage customers and build more profitable relationships?

 

Join this webinar to find out how to rethink your marketing approach in order to create lasting customer engagement.

Webinar

How Marketers Are Integrating Technologies in Response to Shifting Customer Channel Preferences

Attend this webinar to see results from the latest IBM global marketing survey, and learn how forward-thinking marketers are integrating multiple technologies to create a differentiated customer experience across every channel.

Webinar

Improving Holiday Readiness: Key Online Shopping Trends and Best Practices

Attend this webinar to find out how to prepare for the upcoming holiday season. Get an in-depth look at the latest online trends and best practices for improving key metrics – including how to leverage digital analytics for personalization and product recommendations, and cross-channel marketing to boost conversion and increase revenue. 

Webinar

Five Principles for Success with Real-Time Personalization

It is no secret that personalized marketing increases cross-sell and customer engagement. Listen to this short 15-minute webinar to discover how you can leverage real-time personalization techniques and technology across channels and devices to drive increased returns and customer loyalty.

Webinar

Online Holiday Retail Recap: Insights and Trends for 2014

Attend this webinar to get an overview of 2013 holiday online retail performance, see real-time data from Black Friday and Cyber Monday – and discover the trends that can help you prepare your omni-channel approach in the year ahead.

The Marketing Perspective

With mobile devices and social media, customers have reshaped the merchant/customer dynamic in both B2C and B2B. The pressure is on marketers to perform. The journey begins with understanding the chief executive customer. It means innovating to deliver a superior experience across all touchpoints, from ecommerce to mobile, social and in-store merchandising and promotions.

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Report

Gartner Magic Quadrant: Discover the Solutions that Drive Marketing Success

According to the Q2 2014 publication of the Gartner Magic Quadrant for Multichannel Campaign Management, IBM is cited as a leader “when MCCM is a strategic requirement.” Find out how IBM solutions can help drive cross-channel marketing results.

Infographic

Omni Channel Marketing Solutions

Deliver exceptional customer engagement across any channel with IBM's Ignite and Grow Customer Relationships solution. View this infographic to find out how IBM can enable you to delight and attract customers with omni-channel marketing.

Report

The Content Marketing Challenge

Creating personalized, relevant marketing content is a challenge every marketer faces. Marketers are under tremendous pressure to constantly develop and deliver new and engaging content for multiple channels and markets. What does it take to push out more effective content more efficiently?

White Paper

Laying the Technology Foundation for Measuring Marketing Performance and Calculating ROI

Read this report from Gartner to get an comprehensive guide that can help you plan, design, and implement an effective marketing performance management solution—one that can improve marketing results across every channel.

Report

Marketing's Mandate: Know Your Customers to Deliver Exceptional Brand Experiences and Cross-Channel Engagement

Read this report to see the results of a groundbreaking survey from Forrester of over 400 business and technology leaders and find out how they're developing a customer-centric approach to their marketing by adapting to rapidly changing business requirements, collaborating across roles, and adopting flexible technology solutions.

Report

Forrester Wave: Cross Channel Campaign Management

Choosing a cross-channel campaign management solution is a big decision. Read The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012 report to find out why IBM was the leading vendor in the areas of campaign design, cross-channel execution, campaign execution and data management.

Report

Gartner MQ: Integrated Marketing Management

Read this report from Gartner to find out why IBM is a leader for its broad IMM vision, in multichannel campaign management, integrated MRM offerings, digital marketing and its on-demand production management capabilities.

 

Learn how you can reduce supply chain costs, increase operational efficiency, and improve the customer experience by fulfilling more perfect orders in the demand chain.

White Paper

Making Sense of the Chaos: Measuring the Influence of Social Media

Download this white paper to discover the three pillars of social media, and find out how to invest wisely in social media while also coordinating with other marketing channels, driving conversions and, of course, increasing revenue.

White Paper

How Marketing is Taking Charge: Leading the Customer Experience

Download this white paper to discover insights from the IBM State of Marketing 2013 survey, and discover what industry-leading businesses are doing to stay ahead of the curve in today’s mobile, social, cross-channel world.

eBook

Marketing: Connecting with the Chief Executive Customer

Empowered with mobile devices and social media, customers are reshaping the dynamics in both B2C and B2B. Find out how marketers can put vital customer insights to work to drive engagement and sales across all touchpoints.

White Paper

The Who, What, Where, When and How of Real-Time Personalization

Discover what the most forward-thinking marketers are doing to leverage the power of real-time personalization, and discover what it takes to build an effective, comprehensive marketing strategy of your own.

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Statistic 1

60.2% of marketers are looking for analysis and other analytics options in their social media management tools.

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Source: SEOmoz, August 2012
Statistic 1

By 2016 more than half of the dollars spent in the US retail will be influenced by the Web.

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Source: Forrester - US Cross-Channel Retail Forecast, 2011 to 2016
Statistic 1

33% of leading marketers are more likely to serve personalized or targeted offers in four or more channels.

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Source: IBM Center for Applied Insights, "Why Leading Marketers Outperform Effective Engagement", 2012
Statistic 1

13% of top performing marketers are more likely to create 1-to-1 marketing messages and expand the role of technology to improve the customer experience across all channels.

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Source: IBM State of Marketing report, 2012

Video: Another Perspective

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IBM Cross-Channel Marketing Optimization

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IBM Cross-Channel Marketing Optimization short overview

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IBM Marketing Performance Optimization 5 min

Global Summit 2014

While at the Smarter Commerce Global Summit 2014 Tampa, you can enhance your skills as an innovative leader in your company. Learn critical strategies on how to meet the expectations of your “Chief Executive Customer” and more:

  1. Apply the vision. You've seen the pace of change in the market. Customers are moving at the speed of life, and it's your responsibility to recognize and respond to this new reality. Discover the marketing strategies and solutions that drive customer value today and be better prepared for what comes next.
  2. Make an industry impact. When you gain an edge in the latest marketing knowledge and best practices, you can transform your organization. And when your organization transforms, your competitors are forced to play catch up.
  3. Plug into the network. The brightest business minds from around the world like to share. Hear what your peers are saying about marketing, and then make it your own.
  4. Maximize your investment. Your company has made an investment and you play an essential part in making the most of it. Learn new ways to maximize your IBM marketing solution through in-depth technical and business sessions.
  5. See it first. Get a glimpse into the future and learn about the latest trends in marketing, including how to deliver relevant, timely marketing programs across channels and extend your reach through paid, owned and earned media.

Be prepared to make a difference when you leave; you will take away tools, tips and knowledge you can use immediately to drive results and transform your business.

Learn More
IBM Smarter Commerce Global Summit 2014

Summit Twitter Feed

  • @ibmpartners #IBMPartners, here are #B2B and #Commerce Deal Progression Guides to help you close the year strong. http://t.co/C8eTcF87ui #SmarterCommerce
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  • @lfwebber Chief Procurement Officer #CPO Virtual Roundtable Series #smartercommerce #andrewbartolini http://t.co/CVHxgIT3j3 http://t.co/7dIxBCkTOA
  • @BKneuer "The Social Consumer Study and What It Means To Customer Service Professionals" #vdimauro http://t.co/wow4KekfL9 < #smartercommerce
  • @claudio5p #smartercommerce #LorenMcDonald #Silverpop http://t.co/37VAwHDbvF http://t.co/Bu5INcM9eb
  • @EnventorsLab RT #claudio5p: Here’s the thing with the #IoT via #peter_ryan http://t.co/yTv7eMoX1B #smartercommerce... http://t.co/9jhuKpmVzP http://t.co…
  • @claudio5p Here’s the thing with the #IoT via #peter_ryan http://t.co/yTv7eMoX1B #smartercommerce... http://t.co/9jhuKpmVzP http://t.co/l4DIMo7vEa
  • @claudio5p #smartercommerce #LorenMcDonald #Silverpop http://t.co/VKstkUPZgW http://t.co/aAJIE1S0lZ
  • @kmehx RT #IBMSmrtCommerce: GRC isn’t as easy as 1-2-3 but #jhardyb2b’s tips can help http://t.co/uIo1UqqQeJ #SmarterCommerce http://t.co/iu63Rg17…
  • @ibmcdc RT #IBMRedbooks.RT #IBMSmrtCommerce: Apps should and must be easy to use on #mobile #JamesLTFong2 http://t.co/uOiExzyrYm #SmarterCommerce
  • @IBMRedbooks RT #IBMSmrtCommerce: Apps should and must be easy to use on #mobile #JamesLTFong2 http://t.co/0hAJCejgRC #SmarterCommerce
  • @ibmcdc RT #IBMSmrtCommerce.GRC isn’t as easy as 1-2-3 but #jhardyb2b’s tips can help http://t.co/iyNED7Nlpo #SmarterCommerce http://t.co/PUcA8nPVUt
  • @IBMSmrtCommerce GRC isn’t as easy as 1-2-3 but #jhardyb2b’s tips can help http://t.co/uIo1UqqQeJ #SmarterCommerce http://t.co/iu63Rg17M6
  • @lfwebber Retire FTP? The right tool for the right job FTP vs MFT?#smartercommerce #MFT #wnmckinney http://t.co/tbnOXgMrEW http://t.co/5e5PJh6uKT
  • @lmdigiro Join us for a #marketing webinar on 11/4! #ibmsass #smartercommerce #HBRexchange http://t.co/y5UWVhoGle http://t.co/z5mgXSe3qF
  • @TiliaParks For some, scariest thing this #Halloween is Christmas! #smartercommerce #amaclin1 http://t.co/CFULrf1Jmy http://t.co/CSqhFnBWQO #mstribling
  • @martha_a_roman RT #IBMSmrtCommerce: What motivates shoppers to download an app? #JamesLTFong2 talks #mobile http://t.co/n7eMpqLg3X #SmarterCommerce http:/…
  • @mmcgover In procurement, collaboration drives performance #smartercommerce #procurement #alex7zhong http://t.co/285iislbKB http://t.co/57Y0N7NI55
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  • @trouis RT #IBMSmrtCommerce: IBM’s Bill Schaefer discusses procurement solutions he uses to manage risk http://t.co/WdjE5eBrjd http://t.co/iaRqizqA…
  • @GCMINC Study - US consumers browse online, buy in stores: http://t.co/FngPZobBEL #IBM #Smartercommerce, #retail #omnichannel
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  • @LaurieJohnson2 Deck the Halls with Digital Shoppers #mobilemarketing #smartercommerce #TMcCormick2011 http://t.co/JZaEOhRWUo http://t.co/iYXnwBUKjm
  • @FabrizioSicari RT #IBMSmrtCommerce: #Mobile Apps should enhance in-store experience #JamesLTFong2 http://t.co/n7eMpqLg3X #SmarterCommerce http://t.co/SLPm…
  • @chivardi IBM named leader #B2Bintegration capabilities #IDC Research MarketScape report https://t.co/YirFeU5Zsj #smartercommerce
  • @RBaranger RT #IBMSmrtCommerce: “There’s no finish line in technology…” The future with #IoT http://t.co/OLGgorAVD2 #peter_ryan #smartercommerce http:…
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  • @IBMSmrtCommerce IBM’s Bill Schaefer discusses procurement solutions he uses to manage risk http://t.co/WdjE5eBrjd http://t.co/iaRqizqAEi #SmarterCommerce
  • @GeorgGerdon #smartercommerce #dannybagge an #IBM #SuccessStory http://t.co/Hh5ulmhz5o http://t.co/ymsQ9j5D1h
  • @IanMCalvert Great share #BKneuer thank you.You can say only two words about #iSocialFanz - "He Rocks!"#SocBiz #SmarterCommerce #IBMInsight
  • @dhardestym Good read - Short-term win; long-term loss http://t.co/QrZ2oN8vq3 #SmarterCommerce
  • @adnan_sid_pak For some, the scariest thing this Halloween is Christmas! #smartercommerce #amaclin1 http://t.co/W7qcSlBiTg http://t.co/EgNP0TghWR
  • @FergLisa RT #LizaShu: #ibmsass #smartercommerce #HBRexchange The rise of the Chief Marketing Technologist http://t.co/TBhAWQLuiv http://t.co/SvSFJ88…
  • @LatisaAlexander Are #omnichannel bricks and clicks solutions giving AMZN a run for their money? http://t.co/D0YyZEdsij #smartercommerce
  • @LatisaAlexander Bringing #Target closer to home with new CityTarget in downtown Brooklyn http://t.co/XBEbuBHuhd #smartercommerce
  • @Integrationmgmt RT #IBMSmrtCommerce: .@jhardyb2b explains 3 steps to improve GRC for #data movement & exchange http://t.co/uIo1UqqQeJ #SmarterCommerce http…
  • @LatisaAlexander 30% of Amazon sales are cross-selling related products. How do you compare? http://t.co/77SfhurR4B #IBM #smartercommerce
  • @LatisaAlexander Stores enable flexible fulfillment and better serve the cross-channel shopper: https://t.co/EArwy3636I #IBM #Smartercommerce
  • @LatisaAlexander Mobile Stores in the fight for customers to enable store fulfillment: https://t.co/EArwy3636I #IBM #Smartercommerce #deliv #JamesBengier
  • @ArchanaLeo Building compelling retail #mobile apps for shoppers #smartercommerce #JamesLTFong2 http://t.co/eWUi1X6aWE http://t.co/ecwLslia2U
  • @IBMSmrtCommerce .@jhardyb2b explains 3 steps to improve GRC for #data movement & exchange http://t.co/uIo1UqqQeJ #SmarterCommerce http://t.co/XwMxY01uOY
  • @lfwebber Faster is Better! WEBINAR (10/30): Aspera for MS Sharepoint #smartercommerce #asperasoft http://t.co/Q4GrSGcDov http://t.co/MnB15lXHtV
  • @faith6357 RT #IBMSmrtCommerce: Major oil & gas companies use IBM Aspera to move #bigdata fast http://t.co/OTkODAciNB #SmarterCommerce
  • @peter_ryans RT #Brian_B2B: Short-term win; long-term loss #smartercommerce #JohnStelzer http://t.co/6Nr04cKbXR http://t.co/xY2XIT0YuY
  • @IanMCalvert Pleasure #shellkillebrew and looking forward to engaging more with you and everyone else at #IBM #RebelMouse #SocBiz #SmarterCommerce
  • @LizaShu #mobilemarketing #smartercommerce find out the 2014 holiday report here! http://t.co/7qyPPC5wlI http://t.co/40e8t7qe4l
  • @LizaShu #ibmsass #smartercommerce #HBRexchange The rise of the Chief Marketing Technologist http://t.co/TBhAWQLuiv http://t.co/SvSFJ88ZzI
  • @NoSQLDigest RT #IBMSmrtCommerce: Major oil & gas companies use IBM Aspera to move #bigdata fast http://t.co/OTkODAciNB #SmarterCommerce

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