Rethink Marketing : White Paper

How Marketing is Taking Charge: Leading the Customer Experience

White Paper
Download this white paper to discover insights from the IBM State of Marketing 2013 survey, and discover what industry-leading businesses are doing to stay ahead of the curve in today’s mobile, social, cross-channel world?

You will learn how leading marketers are:
  • Using location-based mobile to gain three and a half times the performance over others
  • Twice as likely to measure the customer experience on their website and apps
  • Two and a half times more likely to use real-time technologies to adjust communications based on the context and behavior of individual customers

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