Rethink Marketing: Webinar

Key Online Shopping Trends and Best Practices to Boost Your Sales This Christmas Season

Webinar Date: On Demand
Time: Watch Now
  • Jay Henderson, Strategy Director, Enterprise Marketing Management, IBM
Attend this webinar to find out how to prepare for the upcoming Christmas season. Get an in-depth look at the latest online retail trends and best practices for improving key metrics – including how to leverage digital analytics for personalisation and product recommendations, and cross-channel marketing to boost conversion and increase revenue.

Join us to discover:
  • How online shopping behaviour is changing with a view into current trends, and the latest industry forecasts
  • Best practices to ensure unified cross-channel marketing for a strategic advantage this Christmas shopping season
  • Strategic recommendations—based on the latest data—that can help you take advantage of mobile, social media, instant retargeting, in-depth personalisation, email optimisation and new technologies

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