Rethink Marketing: Webinar

Improving Holiday Readiness: Key Online Shopping Trends and Best Practices

Webinar Date: On Demand
Time: Watch Now
Speakers:
  • Sucharita Mulpuru, VP & Principal Analyst, Forrester Research, Inc.
  • Jay Henderson, Strategy Director, Enterprise Marketing Management, IBM
Attend this webinar to find out how to prepare for the upcoming holiday season. Get an in-depth look at the latest online trends and best practices for improving key metrics – including how to leverage digital analytics for personalization and product recommendations, and cross-channel marketing to boost conversion and increase revenue.

Join us to discover:
  • How online shopping behavior is changing with a view into current trends, and the latest industry forecasts
  • Best practices to ensure unified cross-channel marketing for a strategic advantage this holiday season
  • Strategic recommendations—based on the latest data—that can help you take advantage of mobile, social media, instant retargeting, in-depth personalization, email optimization and new technologies

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