Rethink Marketing : Webinar

Rethink Marketing: Creating a System of Customer Engagement

Webinar Date: On Demand
Time: Watch Now
  • Rob Brosnan, Forrester
  • Alan Bunce, IBM
How can you take advantage of cross-channel marketing technologies to engage customers and build more profitable relationships? Join this webinar to find out how to rethink your marketing approach and create lasting customer engagement.

You will learn:
  • Why understanding the connected customer and communicating with them in a unique way are two big areas of concern for organizations today
  • Why customer analytics technology is becoming a key enabler for marketers to meet changing consumer needs and stay ahead of the competition
  • How technology is giving marketers a complete picture of customer behaviors, attitudes and opinions and making it easier to create long-term relationships

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