Rethink Marketing : Webinar

Online Holiday Retail Recap: Insights and Trends for 2014

Webinar Date: On Demand
Time: Watch Now
  • Sucharita Mulpuru, VP & Principal Analyst, Forrester Research, Inc.
  • Jay Henderson, Strategy Director, Enterprise Marketing Management, IBM
Attend this webinar to get an overview of 2013 holiday online retail performance, see real-time data from Black Friday and Cyber Monday – and discover the trends that can help you prepare your omni-channel approach in the year ahead. What was the impact of tablet versus smartphone usage? Which days peaked for online shopping? Get answers, insights, and best practices for mobile and social commerce from leading retailers to help you drive more revenue in 2014.

You will learn:
  • The final online sales data for the entire season, directly from IBM Digital Analytics Benchmark, the media's go-to source for numbers
  • Ways to turn these trends into success strategies, and how retailers can ensure even better results in the future
  • What holiday 2013 shopping patterns can tell us about 2014 trends

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